The genre of music I am promoting within my magazine is dance/house, therefore I researched currently existing magazines or magazine issues which had a similar theme. by doing this, I was able to recognise that they all used a very similar camera shot, even if the content was varied, the angle and type of shot was usually the same.
Through these examples I can deduce that I should use a medium to close up shot for my front cover, rather than a long shot showing the artists whole body. I should also encourage the subject in the image to pose in a strong and dominant way, because that is a trait often found in the front cover photos of these magazines. This is commonly a pose taken by female artists of this genre as it is male dominated form of music production, and consequently women who become successful in this area are stereotypically strong and independent. There were no obvious extreme angles on the front covers in almost 100% of the research I carried out, therefore I will use an eye level medium shot for my front cover.
House/Dance/Club music I chose this genre of music because it has a lot of variations within the title of dance, for example; drum and bass, dubstep, trance and house can all be promoted together. Dance music using synthesized and computer generated sounds originate from the 1970s, with the most famous first fully synthesized song being Donna Summers 'I feel love'. The electronic tones, and the techniques used to create them, such as looping and sampling, have continued to be used in electro and, especially, house music. Donna Summer - I feel love (live)
Dance music has evolved over the decades, with trance/drum and bass/rave becoming most noticeably popular since the 1990s. Below is a playlist showing a range of songs that fit my genre, and an example of a song in this genre you can listen to.
Rusko - Everyday (Netsky remix)
Iconography:
The general stereotype for lovers of this music, and the artists within the genre, is a love of partying. Going out and having a good time is top priority, and alcohol takes a lead role in making every night a night to remember. Drugs are also conventionally associated with this genre due to the rave revolution in the 1990's which saw a massive rise in the UK's consumption of drugs among youth. Clothing wise, there are no specific generalisations other than casual and well-known brands, and there are also no typical hair or make up styles specified to this genre. Music videos commonly display montages of large crowds at concerts and festivals, and the DJ getting just as into it at the fans.
