Magazine Analysis 3

My Genre

House/Dance/Club music

I chose this genre of music because it has a lot of variations within the title of dance, for example; drum and bass, dubstep, trance and house can all be promoted together. Dance music using synthesized and computer generated sounds originate from the 1970s, with the most famous first fully synthesized song being Donna Summers 'I feel love'. The electronic tones, and the techniques used to create them, such as looping and sampling, have continued to be used in electro and, especially, house music.

Donna Summer - I feel love (live)

Dance music has evolved over the decades, with trance/drum and bass/rave becoming most noticeably popular since the 1990s.  
Below is a playlist showing a range of songs that fit my genre, and an example of a song in this genre you can listen to. 

Rusko - Everyday (Netsky remix) 

Iconography:

The general stereotype for lovers of this music, and the artists within the genre, is a love of partying. Going out and having a good time is top priority, and alcohol takes a lead role in making every night a night to remember. Drugs are also conventionally associated with this genre due to the rave revolution in the 1990's which saw a massive rise in the UK's consumption of drugs among youth. Clothing wise, there are no specific generalisations other than casual and well-known brands, and there are also no typical hair or make up styles specified to this genre. Music videos commonly display montages of large crowds at concerts and festivals, and the DJ getting just as into it at the fans. 

Example Artists:

Tara Pilkington's Slidely by Slidely Slideshow

My Target Audience

My target audience consists of both men and women, the majority being in the age bracket of 16-30. Although the music within this magazine is typically found in clubbing environment, many 16+ youths will be fans of this genre, therefore there needs must be met as well.

According to channel 4's youth research website 'UK Tribes', the segments of youth society that would fit my target audience are chavers, with some attributes which are similar to the aspirant section, due to a shared interest in social networks such as instagram. 

Chavers are associated with bass music, hedonism, and an undivided love for the weekend. Alcohol and casual drugs are connoted with chavers due to the events that they are commonly known to attend, and the 90s origination of drum and bass/house music which proved the use of these substances very popular. Global gathering, creamfeilds, innovation in the sun, and one nation are well known events that the majority of the target audience would hope to attend.

Most chavers use the social networking sites instagram and twitter, along with music based apps/websites, such as soundcloud. These are similar to the networks that are favoured by aspirant youths, who are considered wealthier and have the money to go to the big events that chavers enjoy. 

Some other brands commonly favoured by chavers: 

UK Tribes Chavers video:





Target Audience Video

Pictures of my example target audience

Target Audience Questionnaire

My target audience questionnaire will be distributed to 20 young people within the age range of 15-30. I aim to collect results from the questions which will inform me on what is required by my target readers, and how I can create a magazine which fulfills their needs and expectations. the content of my magazine will be influenced by the results because I will be able to find out what topics are considered the most interesting. the questions were formed in order to collect information that I would find relevant and useful during the construction of the magazine; without this key stage, I may include irrelevant content or design a layout which is unfavoured by my target audience. 

1. How old are you? 

2. What is your favourite genre of music? 

3. Who are your favourite artists within that genre? 

4. Which shops do you most frequently shop in? 

5. Do you do a lot of online shopping? 

6. Do you use social media sites? (e.g. Twitter, Facebook, Instagram)

7. Do you attend many gigs and/or concerts? 

8. How do you enjoy spending your free time?

9. What is your favourite radio station?

10. How would you describe your typical night out? 

Original Photographs

These are the first set of photographs I took. Although some were intended to be used on my front cover, I eventually took better ones and used these for my contents page and double page spread. 

Possible Magazine Titles

I have chosen to create a magazine with a house/dance genre and therefore I need to choose a title which fits the music type and suits the target audience. I created a mind map of my initial ideas and then chose the 6 which I liked the most and thought would suit the magazine best.

My original ideas:

My options:

(Dance Music Central) I feel this would be appropriate for my music magazine because the initials make it a catchy name, and the full title is simply summarising the fact that this magazine would provide information on all good house/dance music. 



This is obviously appropriate for the magazine genre, and I like it because it lets a reader know immediately the type of music the magazine is promoting, and it's short so therefore more memorable. 



This word is musically related and I like it for my magazine title because it immediately implies to the reader that the magazine has a musical theme. 



I feel spin would be a good title for my magazine because house/dance music is played by DJs who use decks, therefore it applies to the method of playing this genre of music.



This magazine would be a mixture of all types of house/dance music and therefore this name reflects that there is a variety of styles within the magazine, and it is not restricted to one style within the genre. 




House/dance music is commonly favoured in clubs and at gigs (locations where strobe lights may be used) therefore this name reflects an aspect of life that many dance music fans may lead. 



Feedback:

Lucy, 16 - " I like the name DMC best because its short and therefore will be easier to remember."

James, 16 - " I think that the name House is good but maybe a bit too basic, because although thats what your magazine is focused on, it's a bit obvious."

Charlotte, 16 - " DMC is my favourite out of these because it summarises what the magazine is about, while still only having a short name by using the initials. The shorter the name is the easier it is to remember."

Harry, 17 - " I like the name Strobe and House because they are simple, and would instantly make me think of this genre of music."

Natalie, 22 - " I like DMC because other names like decibel and strobe just don't sound catchy, whereas the three letter initials make it easily identifiable, and because they are easy to pronounce together, it's catchier and more memorable."

Danni, 21 - " I think that Spin and DMC are the best names in this selection due to the fact that spin is very well connected to the physical act of how this genre of music is played, and DMC is able to have a longer name which fully represents what's within the magazine, yet it has a short, snappy title."

Becca, 17 - " I prefer the name House because it sounds cool and I can quickly identify which genre of music the magazine is promoting."

Ellie, 17 - " My favourite from this list is DMC and my least favourite is Fusion. Fusion sounds a bit cheesy to me." 

Emma, 19 - " Personally I like both House and DMC, but if I had to choose one it would probably be DMC just because I know that I could remember that easily, and  like how it has an extended name as well."

Kirsty, 20 - " I think Spin is the best name because I don't know any magazines with a name similar to that, and it instantly makes me think of DJ's and therefore dance music."