My target audience consists of both men and women, the majority being in the age bracket of 16-30. Although the music within this magazine is typically found in clubbing environment, many 16+ youths will be fans of this genre, therefore there needs must be met as well.
According to channel 4's youth research website 'UK Tribes', the segments of youth society that would fit my target audience are chavers, with some attributes which are similar to the aspirant section, due to a shared interest in social networks such as instagram.
Chavers are associated with bass music, hedonism, and an undivided love for the weekend. Alcohol and casual drugs are connoted with chavers due to the events that they are commonly known to attend, and the 90s origination of drum and bass/house music which proved the use of these substances very popular. Global gathering, creamfeilds, innovation in the sun, and one nation are well known events that the majority of the target audience would hope to attend.
Most chavers use the social networking sites instagram and twitter, along with music based apps/websites, such as soundcloud. These are similar to the networks that are favoured by aspirant youths, who are considered wealthier and have the money to go to the big events that chavers enjoy.
Some other brands commonly favoured by chavers:
UK Tribes Chavers video:
Target Audience Video
Pictures of my example target audience
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